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What they said about Hackney House Austin 2014:


The New York Times popped in during our build and featured us in a story about 'foreign' countries coming to Austin to find new business opportnities.  See the full story here

Tech City News spoke about the businesses heading out to Austin from Hackney.  See the full story here


The Drum told us about headline sponsor British Airways' support for Hackney College students through the Millenial Mentoring programme.  See the story here


London24 reported the re-branding of iCity into Here East and previewed their involvement in Hackney House Austin.  See the story here



Hackney House Austin 2014 Press Release:


7-10 March 2014


Hackney Council today announced that its award winning alternative trade mission, Hackney House Austin will be returning during South by Southwest (SXSW)* Interactive in Austin Texas, from 7-10 March 2014, to showcase the talents of East London’s education, tech and design community.

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Last year’s event was a huge success generating over £7.5 million of business leads, reaching 760,000 users on Twitter and welcoming 1500 people through its doors. After visiting Hackney House Austin in 2013, futurist Bruce Sterling heralded Hackney as ‘A district with unheard of global ambition, a force to be reckoned with’.


This year more than 30 Hackney based businesses are going to be using Hackney House Austin to showcase their products and services, meet new contacts and win new business.  Any business based in the borough is welcome to use the Hackney House Austin venue for free and attend all of its business and networking events. 


The venue has increased in size from last year to over 6,000 square feet giving ample room for demonstrating the best that Hackney’s business sector has to offer.  Based at 721 Congress Avenue, Hackney House Austin will occupy a prime location in the city centre.


Hackney House Austin will also be a chance for eight students from Hackney Community College to learn more about the creative tech sector.  They’re taking part in the Millennial Mentoring Programme and will be attending Hackney House Austin’s events culminating in an interactive workshop with companies who are seeking their creative input into developing new products and services for young people.  This is a partnership scheme with Austin Community College who have 6 students taking part in the programme.


Partnerships and sponsorship from the private sector means that the cost of staging Hackney House Austin is paid for entirely by private sector sponsors and partners.   


Partners include iCITY, Dazed and Confused, Poke, Human After All, the Victoria and Albert Museum all making the trip to Austin courtesy of British Airways’ inaugural start up flights, to showcase the very latest in British creativity, digital technology and design.


Cllr Guy Nicholson, Cabinet Member for Regeneration, Hackney Council, commented, “This will be Hackney’s second year in Austin following an award winning, highly successful appearance in 2013.  It’s testament to our creative businesses and partners that this year will be bigger and better with more Hackney based companies exhibiting, running events and making the most of a major networking and business-building opportunity. Our business friendship agreement with Austin is a great example of how likeminded cities around the world can work together for the benefit of their economies and their communities.”


The transformation, created by global design firm Gensler, of a derelict retail unit at 721 Congress Avenue in downtown Austin will be home for this core group of creative designers, who together have collaborated to create a 4 day programme of art, design, music, film, product launches and interactive displays built around daily themes that reflect Hackney’s core vision and mission; DESIGN, MAKE and PLACE.


The evening sessions will, once again, see the return of the highly popular Hackney Mixers, in association with some of world’s most innovative companies.  The team at Hackney have compiled an exciting programme featuring Hackney’s finest digital artists, musicians, DJs and special guests (for full details and free bookings go to:


“Over the past year the relationship between Austin and Hackney has flourished and I am thrilled to welcome Hackney House back to the heart of downtown Austin during SXSW," said Austin Mayor Lee Leffingwell.  “There are numerous collaborations underway between students, tech companies, civic leaders and more from our respective cities and I look forward to strengthening our ties and having fun with our visitors in March," he added.


Commenting on behalf of lead partners on the Austin-Hackney relationship, British Airways’ Abigail Comber, Head of Brands and Marketing, said: “With the launch of our new service to Austin on the 787 Dreamliner on 3rd March, we’re delighted to be sponsoring Hackney House through our Ungrounded initiative, encouraging the next generation of innovators and entrepreneurs.


“We’re proud to be adding Austin to our international network, as British Airways demonstrates the power that connecting face to face can have on driving innovation and creativity in cutting edge technologies.”


Gavin Poole, CEO of iCITY, says:  "iCITY is delighted to partner with Hackney Council in Austin for the second year running. We will be leading the 'Make Day', providing a platform for some of Hackney's best new companies whilst showcasing our own plans for a new quarter for the ever-growing creative and digital community. Later this year we start the redevelopment of the former Press and Broadcast Centres and our participation at SXSW marks the beginning of an exciting new era for iCITY."


Follow us at @HackneyHouse14 #HHA14



Background information


Hackney House Austin address:

721 Congress Avenue, Austin, Texas 78701

Corner of 8th Street, next to State & Paramount Theatres



*Hackney House Austin is not affiliated with SXSW and is a stand alone activity of the London Borough of Hackney and its business partners and sponsors in London and Austin as part of the Austin-Hackney Sister Cities business and cultural relationship.  SXSW and South by Southwest are registered trademarks owned by SXSW LLC.


The Millennial Mentors Programme is supported by: British Airways, RetailMeNot/VoucherCodes, and Adobe Systems.


Last year’s results of staging Hackney House Austin:

£7.5million of new business leads generated

Reached 760,000 social media users

1500 people attended showcase events, seminars and networking events with Hackney businesses

Bruce Stirling said “Hackney is a force to be reckoned with.”

Zero net cost to Hackney Council.


For interviews contact:


Carl Welham, Hackney Council T: 0208 356 7746 M: 07812565399

James Henderson, Hackney Council: 0208 356 8338